In the digital age as it is now, the internet has become the primary necessities of life which almost match the needs of food, clothing, and the Board. There is almost no aspect of life that escaped the invasion of cyberspace. People of all ages, among the social strata, to use it. The impact of virtual reality on life is increasingly felt by the emergence of social networking services that often scapegoat individual because it is considered making the user insensitive environment and addiction.
World entrepreneurship also affected is no exception. Modern human communication patterns that change makes the entrepreneur should also make adjustments on how he had to communicate with clients, business partners, or customers that his company better known and the products or services can be known as many people. And because of the emergence of social networking has also resulted in a significant change, the need for a business to plunge into the world of social networking is something that is absolutely in order not to lag behind from the progress of the times.
The meaning of social networking for small and medium business
The results showed that one-third of internet users feel desperate when they have to find information about small and medium business in the virtual world. This is compounded by the fact that most information circulating in cyberspace does not reflect actual conditions and the situation of small and medium business. Such information could be misleading or confusing. Results of other studies provide a conclusion that 7 out of 10 consumers are more likely to choose to use small and medium enterprises if the businesses have the information available on the internet (especially on social networking services) which can be accessed anytime and anywhere.
Having a Facebook page is the first step but it is not an instant effort: 81% of consumers who use social networks say that it is important for small and medium enterprises to respond to questions and complaints. And noteworthy is that small and medium business owners should feel wary with reviews and rating – 78% say that the reviews and rating means a lot when it must determine which ones should be prioritized for purchase. The other thing is to do with social networking? Almost 4 of 5 (80%) of users want special offers, promotions, and information about the product, and 72% want a posting about the company itself (it doesn’t hurt to publish photos of corporate event because it turns out 2/3 of the respondents stated that they would like to see it.
Information online was important!
Perhaps some people underestimate the resources that are available and can be accessed for free on the internet. However, do not lose many people visit a virtual world in hopes that he will find factual information and valid assured. For that is the small and medium business owners should start now pay attention more intensively on what information about the company can be found on the internet.
The easiest way is of course to explore the virtual world. Use search engines and social networks like Google, Facebook, Twitter and so on. In these sites, there will be so many potential customers could be found. A the exciting news is that the users of the social networking turned out to be 67% more likely to spend the money to buy something on the internet stuff when compared to those who are not active users of social networking. However 1/6 of the number of Internet users who seek information to feel disappointed that the absence or lack of information about small and medium business he was seeking. Meanwhile, a 1/3 stops the search when the search was not finding the information you need.
Based on the findings, of the owners of small and medium enterprises to use cyberspace as a means to support the development effort that is much more advanced.