Who didn’t know the Colonel Sanders ? He created fried chicken.Every American loves fried chicken, so much so that fried-chicken recipes have become a sacred part of American cuisine. And who among us can think of fried chicken without Colonel Sanders springing immediately to mind?
Here are a few things I learned about making delicious fried chicken that can also serve as great tips for digital marketing—and life in general.
Recipe Tip: Dip a piece of chicken in the oil before you fry the entire chicken—it should sizzle, but not smoke. If the oil isn’t the right temperature (375 degrees), then the chicken won’t fry. Or worse, if the oil is too hot, the inside of the chicken will come out dry. For these reasons, it’s important to test the temperature and adjust as needed.
Marketing Tip: Test media channels before you spend your entire budget and don’t put millions into a single medium before comparing results. You should also leave room (and budget) for innovation. For example, this year, Morgan Stanley predicts that smartphone sales will surpass feature phone sales. With so many people flocking to smartphones, it’s not surprising that mobile marketing has become a “must buy.” eMarketer projects mobile ad spending in the U.S. will surpass $1 billion this year. Similarly, research firm Borrell Associates predicts that the mobile app advertising market will rocket to more than $8 billion by 2015. The swift rise of mobile demonstrates how quickly you should be ready to make adjustments—such as adding mobile—to your digital marketing plan.
Recipe Tip: Great fried chicken is made by following a simple recipe with few ingredients: chicken, flour, buttermilk, hot sauce, salt, pepper, garlic powder and thyme.